Live Insurance News

Insurance industry may not be living up to expectations

April 3, 2015April 2, 2015 Marc

California health insurance industry agent

Insurance agents and brokers are falling behind when it comes to meeting consumer expectations The insurance industry may be having a problem with providing consumers with a favorable experience, according to a report from Market Insight Group and Applied Systems. The report shows that independent insurance agents and brokers are failing to provide their clients with an experience that they have come to expect, which is leading to a disconnect between consumers and the insurance industry. A poor experience could lead consumers to seek coverage from other companies. Report highlights…

Insurance marketing study shows some demographics engaged by mobile ads

March 24, 2015March 21, 2015 Julie Campbell

tablet mobile gaming insurance marketing

People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…

Insurance technology could place US drivers at risk, says hacker

January 19, 2015January 17, 2015 Julie Campbell

Increasing auto insurance premiums technology

Tech expert, Corey Thuen, will be speaking at the S4 conference to show that pay as you drive dongles aren’t secure. Corey Thuen is a Digital Bond Labs security researcher, who has been working for a number of weeks on the subject of the insurance technology of onboard network dongles that are connected to the OBD2 ports of vehicles as a component of usage based auto policies. The findings of the research have been striking and they will soon be presented in a talk entitled “Remote Control Automobiles”. Thuen looked…

Mobile apps could disrupt the auto insurance market

December 11, 2014June 4, 2015 Logan B.

Google and Apple may become market disrupters by supporting mobile applications Both Google and Apple may soon become disrupters in the auto insurance market. A growing number of insurers are beginning to use telematics to offer new, usage-based policies that are popular among consumers. These companies are using relatively expensive devices to monitor the driving habits of policyholders and this information is being used to determine the cost of an actual insurance policy. Mobile application may soon become a powerful tool in helping insurers cut the upfront costs associated with…

Technology is affecting the future of the insurance industry

November 28, 2014November 25, 2014 S.Vagus

Insurers are beginning to feel the need to embrace technology more aggressively Technology is beginning to shape the future of the insurance industry. Strategy Meets Action has released a new report that highlights the role that technology is playing in various insurance sectors. As various forms of technology begin to play a larger role in society, insurers are feeling the need to adapt, providing new services and products that account for this ongoing trend. Though investments in the tech field have dropped this year, the insurance industry may still see…