Lombard International’s US CEO, Michael Gordon, appointed Group Chief Operating Officer

insurance news

Philadelphia/New York, — June 2020 – Lombard International Group, the global leader in wealth and succession planning solutions for high net worth individuals, families and institutions, announces the appointment of Michael Gordon as Group Chief Operating Officer (COO), in addition to his existing role of Chief Executive of the US business. The role of Group COO is newly created and includes the Global Office of Technology and Transformation. Following Stuart Parkinson’s appointment as Lombard International Group’s Chief Executive Officer (CEO) on 1 April 2020, Mr. Gordon’s appointment builds upon a…

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Local Search SEO for Agents Part 5: How to Reader Optimize Your Insurance News

Reader Optimize - Woman looking at phone whie sitting at a counter

It’s time to discover how to make sure your customers are interested enough to click and read. Knowing how to reader optimize your local insurance news articles will help you to know that your target readers will be interested in what you have to say. Last week, in Part 4, you learned local SEO basics, to appeal to search engines. Now that your articles are in front of your reader, you need to get them to click, read, and come back for more! In essence, you need to make sure…

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Local Search SEO for Agents Part 4: Local SEO Basics for Online

Local SEO Basics - Search Engine Optimization

Search engine optimization isn’t what it used to be, so discover the keywords to use and how. Now that you know how to write insurance news (from last week’s part 3 in this series), it’s time to learn local SEO basics. This will help to make sure your content is speaking to search engine algorithms to be sure it will be seen by your target audience. This practice used to mean jamming keywords into the content as much as possible…times have changed. As the top search engine, ranking well on…

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Local Search SEO for Agents Part 3: How to Write Local Insurance News

Write Local Insurance News - Person Tying on Computer

Knowing the facts is only the first part of what you’ll need to begin writing your articles. It’s time to start learning how to write local insurance news in order to draw readers and give them something of value. Over the last couple of weeks, we’ve already discussed the reasons that local search SEO can help your insurance business and what you’ll need to get started. Once you understand why you’re doing it and have the tools in place to get going, you need content! Of course, if you don’t…

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Local Search SEO for Agents Part 2: How to Get Started in Local Insurance News

Insurance News - News on Mobile

Launching and maintaining requires readily available and highly affordable online tools. As was discussed in Part 1 of this series, creating a local online news content can open you up to substantial new business opportunities. To get started, there are some tools and resources you will need. Fortunately, these are all easy to obtain, inexpensive and are not complicated. Once you’ve laid the groundwork, you’ll become a resource to current and prospective customers. To get started in local insurance news, there are a few things you will need and certain…

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Local Search SEO for Agents Part 1: Why use local insurance news to increase your visibility?

Local insurance news - Person using laptop

All too many agents are missing the opportunity from this straightforward online marketing technique. Local insurance news is a simple and highly affordable way to increase an agent’s visibility to consumers in their specific geographic locations. At the same time, if you are like most agents, the odds are that you’re not yet using it, or you’re not using it to its fullest capacity. It uses the potential of local search SEO to work with Google’s algorithms and boost exposure. Keeping a steady stream of local insurance news on your…

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FSL Makes List of Top Performers for 7th Time

Fidelity Security Life Insurance Company Top 50 life-health insurance companies

Fidelity Security Life Insurance Company (FSL) has been named to the 2019 list of Top 50 life-health insurance companies selected for “outstanding financial results in areas of safety, consistency and performance over a five-year period.” The list, known as the Ward’s 50, was released by Aon plc, a leading global professional services firm that operates the Ward’s 50 benchmark group. The group analyzes more than 700 U.S.-based life-health insurers. To make the list, each company must pass minimum thresholds for safety and consistency as well as excel in financial performance…

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