As an insurance agent, you are always looking for ways to promote your business without becoming stale. In a world full of annoying salespeople, here are a few fresh ideas to help you market your agency and score long-term leads: 1. Fish for Leads Ask if you can leave a fishbowl on the counter of a busy local business. Solicit business cards and advertise a drawing for a gift card to the establishment. Use those cards as leads. Always carry plenty of business cards with you. Drop them in fishbowls,…
Read MoreTag: insurance marketing ideas
American Family Insurance unveils new mobile marketing strategy
Mobile ad network, Mojiva, which has a specialty in cross-platform, “big idea” mobile commerce marketing strategy development and creation, has announced that it will be forming an mobile ad campaign with multiple executions for American Family Insurance. This campaign is to be created with engagement as its primary focus, and will help to build awareness among consumers who use mobile devices. The insurer will be using this strategy to help spread the word about its life, homeowners, auto, health, farm/ranch, and business insurance products which are currently available in 19…
Read MoreSocial media plays may play a role in determining insurance rates in the future
Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…
Read More