Insurance customers prefer conversational AI and digital messaging communication

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New research shows that customers would shop more from insurers if they communicated in this way. A survey conducted to better understand insurance customer attitudes and behaviors with insurers has found that conversational AI and online messaging are highly appealing methods of communication. The results of the research were published in the 2020 Survey of Consumer Preferences Around Insurance. The survey was conducted in October 2020. It involved the participation of over 2,500 respondents in the United States, United Kingdom and Australia. This small, preliminary research indicated that the majority…

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