Tag: insurance advertising

13 Ingenious Insurance Advertising Ideas and Marketing Tips

Guest Author
Insurance Advertising

As an insurance agent, you are always looking for ways to promote your business without becoming stale. In a world full of annoying salespeople, here are a few fresh ideas to help you market your agency and score long-term leads: 1. Fish for Leads Ask if you can leave a fishbowl on the counter of a busy local business. Solicit business cards and advertise a drawing for a gift card to the establishment. Use those cards as leads. Always carry plenty of business cards with you. Drop them in fishbowls,…

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Auto insurance no more popular following celebrity ads

Julie Campbell
auto insurance

The industry has spent billions on actors and athletes, but it has made little difference for boosting sales. A recent report by McKinsey & Co. has revealed that while American auto insurance companies spent billions to include professional athletes and famous actors in their ads, but when all was said and done, they had little to show for it. There appears to have been a virtual race to generate the best marketing over the last ten years. The auto insurance companies in the country have increased their marketing spending by…

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Celebrity insurance video spoof with Kylie Minogue

Julie Campbell
Kylie Minogue

The singer bares her bottom in a fake advertisement from UK artist Katerina Jebb. Kylie Minogue made celebrity insurance news when she exposed her rear end in the spoof video ad by U.K. artist Katerina Jebb, which is now going viral across the web. The singer took part in the fake ad for body coverage. Minogue took part in the joke body coverage policy ad that has her stepping up a long flight of stairs in slow motion while wearing a sleek, white, long evening gown which is so low…

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Android App for AAA Insurance launched

Julie Campbell

AAA Insurance is now providing a free mobile app to Android-based smartphone users to provide them with a greater ability to obtain assistance from the scene of an accident. This is only one of several free mobile applications being offered by AAA Insurance. A similar app for users of iPhones and iPads was already launched in May 2011, but the hope is that by expanding its availability to Android device users, as well, more motorists will benefit from assistance at the scene of a crash. The app provides drivers with…

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Adweek’s “Brand Genius” Marketer of the Year award honors Progressive Insurance CMO

Julie Campbell

The coveted Brand Genius award for 2011, formerly known as the Marketer of the Year award, presented by Adweek, has been given to the chief marketing officer of Progressive Insurance, Jeff Charney. The marketing and advertising industry trade publication names the winner of the award based on honoring the “brands that shape our culture and the individuals who catapult them to success.” After being named for the award, Charney said that he was honored to be able to accept it on behalf of the entire company, and was pleased that…

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