Companies across many industries have seen their advertising transformed due to the crisis. Advertisers are keeping a close watch on the mood of the country and Progressive insurance company ads are a direct reflection of the shift caused by the pandemic crisis. The insurer, like the other biggest brands across the nation, is seeking the right tone. A number of weeks ago, Progressive Corp’s advertising team got together to develop insurance company ads showing the company’s pitchwoman, Flo, running from a bowling alley to assist someone whose car was damaged…
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USAA insurance advertising withdrawn from Fox News
The insurer which covers American military members and their families pulled its support for the show. USAA insurance advertising support was withdrawn from Fox News following Sean Hannity’s coverage of Democratic National Committee staffer Seth Rich’s murder. Hannity’s reportage introduced his own theory about the case, despite the fact that it conflicted with police reports. Police investigating the case determined that Rich was murdered as a part of a robbery that went gravely awry. However, Hannity reported his own theory that the murder was deliberate in order to silence the…
Read MoreInsurance marketing study shows some demographics engaged by mobile ads
People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…
Read MoreInsurance company Super Bowl commercial gives viewers the creeps
A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…
Read MoreInsurance marketing warning issued by state of Iowa
An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the residents of the state, cautioning them that certain insurance marketing and ads for annuities may have potentially deceptive messages. The agency has been watching a growing number of marketers that work with the industry using misleading ads. The insurance marketing strategies used by those firms are becoming misleading on an increasing basis, said the agency in a bulletin, in the attempt to try to boost…
Read MoreInsurance company signs Peyton Manning for national ads
The quarterback from the Broncos is now stepping into yet another industry to back one insurer. While Peyton Manning is already a quarterback for the Denver Broncos, is well known as a motivational speaker, and is even considered to be a skilled pizza maker as a Papa John’s pizza representative, he has now signed on with an insurance company to be featured in their U.S. ads over the next season. Nationwide Insurance has managed to sign him in order to feature Manning in next season’s advertising. This insurance company endorsement…
Read MoreInsurance marketing spending war is easing
The battle between Allstate and Geico over ads now appears to be cooling down. There has been an insurance marketing war going on between Allstate and Geico in terms of spending on ads, but now after two years of increases that have been in the double digits, it is now being reported that the later of those insurers had boosted its ad spend by only 5 percent in 2013, to reach $1.75 billion. At the same time, Allstate Corp. is also slowing its rate of spending on the ads that…
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