Live Insurance News

Why Insurance Companies Are Skipping Super Bowl LIX

February 7, 2025February 6, 2025 Angela Linders

Super Bowl LIX: Why Insurance Ads Are Missing from the Big Game Super Bowl commercials have long been an event within the event—a parade of creativity, humor, and sometimes absurdity. Yet, this year, something curious is happening. For Super Bowl LIX in 2025, not a single property and casualty insurance company, including big names like State Farm, Progressive, GEICO, and Allstate, will grace the advertising slots. This shift leaves some wondering what changed in an industry once so eager to captivate America’s largest annual audience. The reasons, as it turns…

Progressive Insurance company ads demonstrates shift from pandemic

October 7, 2020October 6, 2020 G. Turner

Insurance company ads - Mask - Question mark

Companies across many industries have seen their advertising transformed due to the crisis. Advertisers are keeping a close watch on the mood of the country and Progressive insurance company ads are a direct reflection of the shift caused by the pandemic crisis. The insurer, like the other biggest brands across the nation, is seeking the right tone. A number of weeks ago, Progressive Corp’s advertising team got together to develop insurance company ads showing the company’s pitchwoman, Flo, running from a bowling alley to assist someone whose car was damaged…

USAA insurance advertising withdrawn from Fox News

May 30, 2017May 29, 2017 Julie Campbell

The insurer which covers American military members and their families pulled its support for the show. USAA insurance advertising support was withdrawn from Fox News following Sean Hannity’s coverage of Democratic National Committee staffer Seth Rich’s murder. Hannity’s reportage introduced his own theory about the case, despite the fact that it conflicted with police reports. Police investigating the case determined that Rich was murdered as a part of a robbery that went gravely awry. However, Hannity reported his own theory that the murder was deliberate in order to silence the…

Insurance marketing study shows some demographics engaged by mobile ads

March 24, 2015March 21, 2015 Julie Campbell

tablet mobile gaming insurance marketing

People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…

Insurance company Super Bowl commercial gives viewers the creeps

February 3, 2015February 2, 2015 H. Cutner

Nationwide insurance company Super Bowl commercial

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…

Insurance marketing warning issued by state of Iowa

September 23, 2014September 20, 2014 H. Cutner

An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the residents of the state, cautioning them that certain insurance marketing and ads for annuities may have potentially deceptive messages. The agency has been watching a growing number of marketers that work with the industry using misleading ads. The insurance marketing strategies used by those firms are becoming misleading on an increasing basis, said the agency in a bulletin, in the attempt to try to boost…

Insurance company signs Peyton Manning for national ads

June 4, 2014June 2, 2014 Julie Campbell

The quarterback from the Broncos is now stepping into yet another industry to back one insurer. While Peyton Manning is already a quarterback for the Denver Broncos, is well known as a motivational speaker, and is even considered to be a skilled pizza maker as a Papa John’s pizza representative, he has now signed on with an insurance company to be featured in their U.S. ads over the next season. Nationwide Insurance has managed to sign him in order to feature Manning in next season’s advertising. This insurance company endorsement…