Tag: digital insurance marketing

Latest Consumer Behavior Trends in 2024 and Their Impact on the Insurance Industry

G. Turner
Consumer Behavior Trends

How 2024’s Consumer Trends Are Redefining Insurance—Are You Keeping Up? Understanding shifts in consumer behavior trends is more critical than ever. With technology evolving and societal priorities changing, businesses must adapt to remain competitive. For industries like insurance, staying on top of these trends can unlock opportunities to connect with customers more meaningfully and effectively. From social commerce to sustainability, 2024 showcases powerful consumer trends that insurance companies can leverage to refine services and build stronger relationships with modern consumers. The Rise of Social Commerce – 26 Million TikTok Buyers…

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Insurers need improved hybrid digital media approach to draw consumers

Mobile Commerce Trends in Insurance

The behaviors and expectations of consumers shopping for insurance have changed over the last few short years, and in order to appeal to them these days, insurers will need to use a high-performance digital environment to provide an experience that brings agent interaction together with online insurance technology research capabilities. An ever increasing number of insurance companies are now discovering that the internet is the place where the majority of customer relationships begin. Customers are using digital media – such as the internet, blogs, social networking, and video – on…

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