Sales of linked-benefit long-term care insurance continue to outpace traditional long-term care policies. A new video library will provide meaningful information to prospective buyers. “There is enormous interest in linked benefit long-term care,” states Jesse Slome, director of the American Association for Long-Term Care Insurance director. “Judging by the consumer inquiries we receive, there are also many misconceptions and some flawed information that we wanted to address.” The Association has just launched an online video library that will consist of short informative videos focused specifically on hybrid or linked-benefit long-term…
Read MoreAuthor: Jesse Slome
Jesse Slome is founder and directory of several insurance industry trade groups including the American Association for Long-Term Care Insurance (AALTCI), the American Association for Medicare Supplement Insurance as well as the American Association for Critical Illness Insurance. He is an award-winning marketing and sales innovator focused on insurance products. Following a 20-year public relations career where he was instrumental in such national phenomenons as the Cabbage Patch Kids dolls launch, Slome began focusing on insurance products holding senior marketing and sales positions with insurance giants Transamerica and Aetna.
Long-Term Care Insurance Association Releases Linked-Benefit Price Index
A 55-year-old male should expect to pay around $5,300 annually for an average linked-benefit long-term care insurance policy according to the just-published Price Index. The first price analysis comparing leading linked-benefit insurance costs and benefits was recently published by the American Association for Long-Term Care Insurance. “Linked-benefit long-term care insurance combines the benefits of a life insurance policy with a rider that can provide long-term care benefits,” explains Jesse Slome, director of the American Association for Long-Term Care Insurance. “These policies now outsell traditional long-term care insurance making it time for us to…
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