The results of a new national study by Insure.com has revealed how satisfied customers feel with the coverage and service they are receiving from some of the largest home, health, auto, and life insurers in the country. The company simultaneously released a new tool called Best Insurance Companies, which gives consumers the ability to compare their own insurer with the satisfaction levels achieved by other major insurance companies. Consumers can discover the satisfaction ratings in five different categories: • Value for cost of premiums • Customer service • Percentage of…
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Study shows that simplicity is a major factor for consumer satisfaction with the insurance industry
Simplicity is a major issue in the insurance issue. Many consumers have complained over the confusing nature of policies that are filled with language that even lawyers have trouble deciphering. As a result, many consumers end up skimming through policies and then ending up surprised to learn that the insurance they paid for does not cover the emergencies they need it for. A new survey from Siegel + Gale, a New York-based branding firm, shows that simplicity is an important issue for consumers in the same way that price is.…
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