Individual health insurance market gives healthcare reform a boost

CIGNA, the health insurance company, has launched an ad campaign for $25 million that is geared toward strengthening its business in the individual market. According to the Wall Street Journal, individual policies comprise only between 1 and 2 percent of CIGNA’s current revenue. The majority of the insurer’s profits are from insurance that is employer-based. However, as a result of the new healthcare reform laws, individual markets are about to become significantly more lucrative. In fact, the Congressional Budget Office (CBO) has projected that by the year 2019, there will…

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