New report identifies auto insurance preferences of consumers

Insurance News

QuinStreet study reveals shopping habits and purchasing expectations. Vertical marketing and media online leader, QuinStreet, Inc., has released a report detailing the outcomes of its auto insurance shopping study that examined the preferences of consumers. The Insurance Buyer Insight Study identified the most important elements to decision making. Price was found to be the most influential factor in choosing an auto insurance policy to purchase. This finding was further supported by the answers of the respondents to a question regarding the primary reason that they were comparison shopping for policies.…

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