WellPoint purchases stake in private health insurance exchange

WellPoint Inc., along with two non-profit insurance companies, has obtained the majority stake in a private health insurance exchange based in Minneapolis, Minnesota. The exchange, called Bloom Health Corp., was founded in 2009 and has helped employers in the state find insurance plans that are right for their business and employees. The exchange is one of the first in the country to see any degree of success and has become something of a standard by which other insurance exchanges can be modeled after. WellPoint, Health Care Service Corp. and Blue…

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Medica gets ahead start on the digital insurance market

Medica, a health organization that provides insurance to Wisconsin and Minnesota, has announced plans to launch a new plan for businesses that will give them an opportunity to rein in soaring medical costs. The new plan will also allow policyholders more freedom in tailoring their plans to better suit their needs. The plan, however, will be more expensive than its counterparts, a fact that does not sit well with some consumers who say the last thing people need in a troubled economy is more expensive coverage options. The insurer has…

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