Trupanion Inc. has now started trading on the New York Stock Exchange and is off to a strong start. At a time in which pet insurance is truly beginning to take off throughout Europe – though not yet as much in the United States – an insurer has now gone public in the U.S., and its initial successes appear to reflect the opinion of investors that Americans are ready to start purchasing coverage for their dogs and cats in considerably larger numbers. At the moment, only about 2 percent of…
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