Allstate made the most talkworthy insurance marketing campaign

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The video game industry and the insurance industry portion of financial services marketed successfully. The most talkworthy insurance marketing campaign was created by Allstate, which beat out all other campaigns in the financial industry. At the same time, PlayStation accomplished the same thing within the video game industry. This, according to a recent analysis by Engagement Labs. These companies created the campaigns about which people were talking the most. The MIT Sloan Management Review published analytics demonstrating the way in which discussions with friends, family and coworkers are a driving…

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