State Farm Insurance company chooses TikTok over TV for Super Bowl campaign

Insurance Company - TikTok

The insurer is taking aim at a fresh generation of consumers in its video challenge for the big game. State Farm first started airing ads during the Super Bowl last year, and the insurance company plans to do so again in 2022, though in a notably different way. Instead of focusing its ad dollars for an expensive TV spot, it wants to hang with viewers online. The insurance company has decided to take a different direction than the usual marketing splurge on huge celebs and exceptionally pricy commercial spots during…

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Super Bowl party hosts should review their insurance ahead of the game

Though many hosts of Super Bowl parties think that the main thing they need to remember is to have enough to eat and drink, there is one thing that they may be forgetting, which is to review their insurance so that they know who is responsible should their guests drink and drive. According to the Insurance Information Institute (I.I.I.) as the host of a party, it is not only considered to be appropriate and thoughtful to guests to make sure that guests who will be drinking can either stay over…

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