Key Lime Interactive study names State Farm as insurer with best mobile site

A study performed by Key Lime Interactive (KLI), an independent business with a specialty in user experience and testing, has named State farm as the top auto insurance provider in terms of its mobile customer experience. The research team at KLI collected consumer feedback regarding the types of elements they want to see in a mobile app and which ones they feel are the most important. The respondents indicated that they wanted to be able to see detailed information about their policies, pay a bill, and enter information relating to…

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Key Lime Interactive performs study on leading mobile presences by American car insurance companies

Key Lime Interactive (KLI) – a firm that is widely known in the industry as a top tester of the mobile commerce experience – has announced the results of the second level of their renowned review of competing top American car insurance companies. The study was performed in November 2011, and gave the top place for Best Mobile Website to State Farm Insurance, while USAA received the top position for the Best Mobile App. Many different elements of the mobile experience were examined by KLI, particularly those parts of the…

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