Facebook is a majorly successful social network. Hundreds of thousands of people use the network each day to share information with their friends and participate in various online communities. The network is also popular amongst businesses, though not in the same way as it is with consumers. To many businesses, Facebook is a tool for social media marketing. It can be used to market to a specific demographic, or to investigate a potential hire. The latter purpose is becoming more commonplace, and Facebook is looking to put an end to…
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Insurance community receives guidelines to decrease social media risks
The Insurance community has released a set of social media use guidelines in an effort to mitigate the risk of using the highly popular form of marketing and communication. Agencies have been using social media to communicate with their potential and current customers, colleagues, underwriters, referral sources, and others. That said, serious consequences have been arising as a result of its improper use. The following guidelines have been released for the use of the insurance community when using social media. Understand your reader – it is important to get to…
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