Progressive Insurance has partnered with Electronic Arts Inc., in a collaboration that will add sparkly unicorns to The Sims Social™ in order to make a branded quest available to the millions of individuals who play the social game. This is the first time that The Sims Social has included a branded quest into the game, but it will not be changing the gameplay itself. According to the media manager from Progressive, Chris Scott, “We wanted to make a quest that was fun and rewarding, but didn’t jeopardize the integrity of…
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Insurance community receives guidelines to decrease social media risks
The Insurance community has released a set of social media use guidelines in an effort to mitigate the risk of using the highly popular form of marketing and communication. Agencies have been using social media to communicate with their potential and current customers, colleagues, underwriters, referral sources, and others. That said, serious consequences have been arising as a result of its improper use. The following guidelines have been released for the use of the insurance community when using social media. Understand your reader – it is important to get to…
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