In an effort to take advantage of the rampant popularity of social media, Paradiso Insurance, an insurance group based in Connecticut, has launched a new campaign aimed at helping the American Red Cross. Using social media has become a popular tool for the insurance industry recently. The industry often uses social media as a way to investigate claims as well as connect with customers. Paradiso believes that social media is a good platform to attract new consumers and is attempting to bolster its presence online. As such, the company is…
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Report shows that social media is beginning to play a bigger role in insurance
Social media is continuing to play a growing role in the insurance industry. The practice of scouring a consumer’s Facebook or Twitter page is already being used by many insurance investigators in the country, but the process may soon become automatic, making social media data a major factor in determining the outcome of claims and the price of insurance coverage. Making the matter more alluring for insurers is the fact that regulatiors throughout the nation have not yet established guidelines on how social media data can be used in terms…
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