Highmark has announced the availability of a new form of individual health insurance plan called the Simply Blue PPO, which is designed to provide policyholders with simple coverage at a low premium, with a predictable structure for copayments and with low deductibles. According to Highmark’s senior vice president of health services strategy, product and marketing, Steven Nelson, “We listened to our members’ feedback, and we’ve heard them say that they would like a more affordable plan without a large upfront deductible.” The new plan is medically underwritten and offers policyholders…
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