While Boomers, Millennials and Gen Z are regularly in the spotlight, this group is often overlooked. The Silent Generation is a term referring to people who were born between the years 1925 and 1945. Though they’re not in the spotlight as often as other age groups, they have defined needs and preferences in how they are served by the insurance industry. As popular as technology is, this group is less inclined to use it to obtain the services they require. The Silent Generation is among the least inclined to use…
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