A Consistent Insurance Prospecting Plan Will Help Your Agency! Keeping your current insurance clients happy should be your number one goal as an insurance agent, but you also have to keep channels open at all times for new leads or prospects. Prospecting for clients is a complicated endeavor, but it is one that you must partake in. Insurance clients can be long term, but today many jump around to find better prices. Keep your current customers happy, but save time to build up interest and look for new ones as…
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13 Ingenious Insurance Advertising Ideas and Marketing Tips
As an insurance agent, you are always looking for ways to promote your business without becoming stale. In a world full of annoying salespeople, here are a few fresh ideas to help you market your agency and score long-term leads: 1. Fish for Leads Ask if you can leave a fishbowl on the counter of a busy local business. Solicit business cards and advertise a drawing for a gift card to the establishment. Use those cards as leads. Always carry plenty of business cards with you. Drop them in fishbowls,…
Read MoreIndependent insurance agencies seeing major growth in US
Study shows promising trends for independent insurance agencies The number of independent insurance agencies, as well as the revenue they produce, is on the rise, according to a new study from Future One, a collaborative group comprised of the Independent Insurance Agents & Brokers of America and a group of independent agency companies. The study, called “2012 Agency Universe Study,” shows that independent agencies are becoming more popular throughout the U.S. The study provides some insight on why agencies may be growing more popular and what that could mean for…
Read MoreJobs in the insurance industry are slowly climbing
According to data released by the U.S. Bureau of Labor Statistics (BLS), following a small decline in jobs in November 2011, there was an overall increase of 3.3 percent in the insurance industry in December, as 3,300 new jobs were added in the last month of the year. The report released by the BLS states that in November, there was a decrease by 100 jobs in the industry, which was linked – for the most part – to health (falling to 420,700 in a drop of -0.8 percent); property/casualty (falling…
Read MoreForecasts for the 2012 life insurance marketplace
Now that 2011 is coming to a close, life insurers are looking ahead to the new year to try to find out what they can expect from their near future. Though this process is a very cloudy one, as it is impossible to make precise forecasts about the way this market segment will perform, it is still important to try to get an image of what the future may hold. Among the more common predictions are the following: • A larger number of consumers will be starting to think about…
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