Jay Z and Will Smith backed life insurance start-up valued at almost $500 million

Life insurance start-up - Robert Downey Jr. visits the Embassy

The company, called Ethos, gained considerable value in a Series C round led by big-name backers. San Francisco-based life insurance start-up, Ethos, has just gained an additional $60 million in funding and is now valued at just about $500 million. Existing investors include such big name celebs as Jay Z, Will Smith and Robert Downey Jr. During its Series C round of funding, the life insurance start-up was highly successful, with a round led by Alphabet’s (parent company of Google) venture arm, GV, as well as Goldman Sachs. Its existing…

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