Progressive Insurance joins Electronic Arts in adding the brand to The Sims Social on Facebook

Progressive Insurance has partnered with Electronic Arts Inc., in a collaboration that will add sparkly unicorns to The Sims Social™ in order to make a branded quest available to the millions of individuals who play the social game. This is the first time that The Sims Social has included a branded quest into the game, but it will not be changing the gameplay itself. According to the media manager from Progressive, Chris Scott, “We wanted to make a quest that was fun and rewarding, but didn’t jeopardize the integrity of…

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