Every so often will be asked by startups and even established companies: “can you get me cheap business insurance?” At first I’m sort of offended that someone would ask me that, but then I remember that it’s not the customer’s fault for thinking that “cheap is good” – it’s actually the insurance industry’s fault. The insurance industry has been commoditizing insurance so much over the past ten years – especially auto insurance that it’s hard not to think that a priority of any type of insurance is that it has…
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