GEICO launches Facebook app to connect with consumers

With the nation’s health insurance system soon to become electronic, other insurance industries are attempting to establish their digital presence in the hopes of connecting with consumers. GEICO Insurance has long enjoyed a formidable presence on the Internet, even before the so-called “digital gold rush.” The auto insurer is looking to further its reach, however, and has launched a new application on Facebook titled “GEICO Shortcuts.” The app will help GEICO customers find policies through the social network. Facebook has been targeted by the insurer due to its dramatic and…

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