State Farm launches new ad campaign featuring NBA stars

State Farm - NBA game arena

The campaign included the commercials run during the popular Christmas Day games State Farm launched its new NBA ad campaign, which ran its first commercials during the popular Christmas Day games. It is the next step of the insurer’s Surprisingly Great Rates messaging that was first rolled out during last year’s season. This season, the insurance company is focusing on a new and very specific concept. The idea behind State Farm’s campaign this year is that people usually try to live their lives based on their own assumptions, but that…

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