The tongue in cheek coverage is provided at no cost to moviegoers who are afraid of being scared to death. A movie theater in the United Kingdom has taken a unique perspective on the release of a horror movie remake, and is providing viewers with a free insurance policy to pay for their funeral costs in the case that they are literally scared to death during the film. The coverage is being provided as a part of a unique marketing campaign by the cinema. The free insurance coverage will be…
Read MoreFree insurance offered by U.K. theatre for scary movie protection
