A new report has just been released that has provided an in-depth analysis of the adoption of online and mobile commerce strategies by insurance companies in BRIC countries. The report is entitled “Online Strategies of Banking and Insurance Companies in the BRIC Countries”. It provides insight into the latest insurance industry trends in China, India, Brazil, and Russia. What it found was that the industry in those countries are adopting social media as a part of their online and mobile commerce marketing tools. It also looked into the drivers and…
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Insurance survey shows consumers unclear about what they really have
A new survey from Accenture, a managing and technology services company, has been released. The survey draws upon the experience of 7,000 people across 13 countries regarding their satisfaction with the insurance industry. The worldwide industry has come under a fair amount of scrutiny recently for glorifying insurance policies that are far less than what they claim to be. Accenture’s survey reveals major gaps between what customers expect to receive from insurers and what they are actually getting. According to the survey, 84% of respondents said that they were satisfied…
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