Progressive Insurance has announced that it has expanded its mobile commerce offerings to consumers by adding the ability to use a smartphone or tablet in order to receive quotes for the coverage of motorcycles, RV’s boats, and other recreational and powersports vehicles. Progressive Insurance is already the leading motorcycle insurance company in the United States, and is also the top boat and RV insurer. Clearly, it saw the benefit in expanding its current mobile quote optimization to include this group of vehicles as well as more traditional cars, SUVs, pickups,…
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Gooding & Company adds its auto auction information to Chubb’s app for classic cars
The auto auction data from Gooding & Company is being added to the classic car app provided by the Chubb Group of Insurance Companies. Chubb’s mobile app users will now have access to data for upcoming Gooding & Company auctions, for the pricing of the vehicles. This is the result of a recent sponsorship renewal between Chubb and Gooding. App users will also be able to see the results of past auction sales. This Classic Car Guide app will provide mobile device users with the ability to view real-time information…
Read MoreState Farm uses mobile and social marketing for sweepstakes promotion
By way of mobile and social marketing techniques, State Farm has announced to both current and potential customers that they may take part in a sweepstakes campaign that gives them the chance to attend a party aboard the Intrepid aircraft carrier museum. The insurer is using Pandora’s iPhone app to run targeted ads for the sweepstakes. Through this campaign, people can have a chance to win by tweeting State Farm. According to the State Farm digital media manager, Matt Johnson, one of the most rapidly growing areas of the insurer’s…
Read MoreFootball fans have opportunity to win big prizes from Allstate mobile sweepstakes
Allstate Insurance Co. has announced that it will be providing fans of college football with the opportunity to win a trip to the BCS National Championship game, and a new car, by way of a text-to-win sweepstakes. Beyond these grand prizes, participants also have the chance to win other weekly prizes. The sweepstakes has already started and will continue until November 30, 2011. According to the director of sponsorship marketing for Allstate, Pam Hollander, from Northbrook, Illinois, the 60 Seconds of Mayhem sweepstakes was developed by Allstate to “generate awareness…
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