Mobile insurance is facing challenges in Asia

April 17, 2013April 16, 2013 Logan B.

Mobile insurance gains attention as more consumers get smartphones and tablets Mobile technology is beginning to play a major role in the lives of people all around the world. In Asia, smartphones and tablets are becoming exceedingly valuable, partly due to the services they provide to consumers as well as the type of information these devices are beginning to store. Several Asian markets have begun showing strong favor for high-end mobile devices, especially those designed to participate in mobile commerce. These devices are not only attractive to the average consumer, of course,…

Insurers need improved hybrid digital media approach to draw consumers

April 14, 2012April 30, 2013

The behaviors and expectations of consumers shopping for insurance have changed over the last few short years, and in order to appeal to them these days, insurers will need to use a high-performance digital environment to provide an experience that brings agent interaction together with online insurance technology research capabilities. An ever increasing number of insurance companies are now discovering that the internet is the place where the majority of customer relationships begin. Customers are using digital media – such as the internet, blogs, social networking, and video – on…