Key Lime Interactive study names State Farm as insurer with best mobile site

A study performed by Key Lime Interactive (KLI), an independent business with a specialty in user experience and testing, has named State farm as the top auto insurance provider in terms of its mobile customer experience. The research team at KLI collected consumer feedback regarding the types of elements they want to see in a mobile app and which ones they feel are the most important. The respondents indicated that they wanted to be able to see detailed information about their policies, pay a bill, and enter information relating to…

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The top answers that will enlighten the insurance industry in 2012

As 2011 comes to a close, insurance companies are already beginning to ask questions about technology and regulation trends, as well as other important considerations. Though they won’t have their answers before this year is finished, there are already some predictions being made about what will be learned in the upcoming year. After all, a large number of changes are occurring in the industry, such as the wave of new mobile commerce technology that is now becoming much more mainstream, where it had only been considered “emerging” until now. Among…

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CSC announces the creation of the Insurance Cybersecurity Advisory Council

The Computer Sciences Corporation (CSC) has announced that it has created an Insurance Cybersecurity Advisory Council to assist in the creation of technology strategies and best practices for property and casualty insurers, life insurance companies, and annuity providers, so that they can more effectively control their risk of cyber attacks. This new Council is made up of IT and business executives from a wide range of different insurance companies and will work with the CSC in the promotion of awareness of the issue, and to help to educate the industry…

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Key Lime Interactive performs study on leading mobile presences by American car insurance companies

Key Lime Interactive (KLI) – a firm that is widely known in the industry as a top tester of the mobile commerce experience – has announced the results of the second level of their renowned review of competing top American car insurance companies. The study was performed in November 2011, and gave the top place for Best Mobile Website to State Farm Insurance, while USAA received the top position for the Best Mobile App. Many different elements of the mobile experience were examined by KLI, particularly those parts of the…

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Android App for AAA Insurance launched

AAA Insurance is now providing a free mobile app to Android-based smartphone users to provide them with a greater ability to obtain assistance from the scene of an accident. This is only one of several free mobile applications being offered by AAA Insurance. A similar app for users of iPhones and iPads was already launched in May 2011, but the hope is that by expanding its availability to Android device users, as well, more motorists will benefit from assistance at the scene of a crash. The app provides drivers with…

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