Insurance apps must perform better in these areas to keep millennial customers

Insurance apps - young woman using mobile phone

A new Mobiquity report revealed the areas in which applications can be elevated to avoid customer loss. Digital offerings such as insurance apps play a key role in customer retention, and a recent report from Mobiquity has identified the areas in which these applications must improve. People don’t use their insurer’s application every day, so the limited usage time must perform. Customers who are willing to switch to another company can be convinced to stay with the right digital offerings. Equally, having insurance apps that exceed those of a rival…

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Nationwide announces the launch of a new digital insurance platform

Digital insurance platform - Woman using smartphone and laptop

The insurer has made the move in order to respond to a rising trend of consumer digital expectations. Nationwide has announced the launch of a new digital insurance platform. This has been a long awaited move by the company, which is responding to the growing need for digital options from a new generation of consumers. The new digital platform is called Spire, and it will officially launch before this year is complete. The Fortune 100 giant, based in Columbus, Ohio intends to make its digital insurance platform available to its…

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