Tag: marketing

How Does Value Creation Ensure a Thriving Business

Guest Author
Insurance marketing campaign - chalkboard - Services

Modern-day businesses compete in highly competitive and volatile environments to acquire consumers and establish brand loyalty. All thriving companies have long histories of struggle and survival and resilience to rise above the noise and stand out.  What differentiates a business from its competitors, mostly when the rival company is selling similar offerings? Value creation is a differentiating factor that allows every individual and organization to succeed by carving individuality. The art of creating value for its customers allows a business to establish its brand identity and engage its audience effectively.…

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4 Ways Higher Education Helps Run A Business Successfully

Guest Author

Upon the turn of the 20th century, society as we know it changed forever. With the industrial revolution having sown the roots of modern society, we saw significant transport, business, and education breakthroughs. Communities began to develop faster in the last two centuries than ever before. With the increasing need for labor, businesses flourished, and the free market came into existence. With this diversity in the industry came the freedom of choice in several avenues. One area of society that benefitted incredibly from the industrial revolution was the education sector. …

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Insurance marketing display ads are more effective than television

H. Cutner
Insurance News about Marketing

A recent report has shown that they are nine times more effective in terms of brand awareness. As insurance marketing techniques are being considered, a recent discovery made by Rocket Fuel might help insurers to make the most effective choices for their needs when their goals are to boost their brand awareness. The research determined that display advertising is nine times more successful than television. Within the research, Rocket Fuel found that digital display advertising for insurance marketing is much better at forming immediate brand awareness for life and auto…

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