By way of mobile and social marketing techniques, State Farm has announced to both current and potential customers that they may take part in a sweepstakes campaign that gives them the chance to attend a party aboard the Intrepid aircraft carrier museum. The insurer is using Pandora’s iPhone app to run targeted ads for the sweepstakes. Through this campaign, people can have a chance to win by tweeting State Farm. According to the State Farm digital media manager, Matt Johnson, one of the most rapidly growing areas of the insurer’s…
Read MoreTag: marketing insurance
Football fans have opportunity to win big prizes from Allstate mobile sweepstakes
Allstate Insurance Co. has announced that it will be providing fans of college football with the opportunity to win a trip to the BCS National Championship game, and a new car, by way of a text-to-win sweepstakes. Beyond these grand prizes, participants also have the chance to win other weekly prizes. The sweepstakes has already started and will continue until November 30, 2011. According to the director of sponsorship marketing for Allstate, Pam Hollander, from Northbrook, Illinois, the 60 Seconds of Mayhem sweepstakes was developed by Allstate to “generate awareness…
Read More