Younger generations know the importance of life insurance but aren’t buying

Life Insurance - Young People sitting together

Gen Z and Millennials know how important the coverage is, but they aren’t shopping to that degree. According to a recent study, Gen Z and Millennials are well aware of the importance and benefit of having life insurance coverage, but they aren’t purchasing policies to a degree that reflects that understanding. The research found that those generations are slightly less covered than the average of all adults. The research was conducted by Life Happens, an insurance education organization, which published its results in the 2023 Insurance Barometer Study. Life Happens…

Read More

Brooke Shields places life insurance value into the spotlight

Life insurance value - Brooke Shields - Life Happens - YouTube

The actress has partnered with Life Happens to spread awareness about coverage accessibility. Last month, Brooke Shields used a partnership with Life Happens to draw attention to life insurance value and accessibility. Last month was life insurance awareness month and this partnership played a central role. Shields partnered with the non-profit to help push forward the message of life insurance value and accessibility. It was a very direct message: that every family can and should buy coverage to ensure their loved ones are protected if the worst should happen. Death,…

Read More