A British price comparison service has become the first company to launch a car insurance price comparison app which is available to all iPhone and iPad owners. MoneySupermarket.com has teamed up with renowned app experts MIG (Mobile Interactive Group) to produce the app which retrieves car insurance quotes from over 100 different providers in a matter of minutes. The company says that it expects the app to prompt other comparison services to produce a similar service, with American insurers also likely to take an interest in the latest developments. High…
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State Farm uses mobile and social marketing for sweepstakes promotion
By way of mobile and social marketing techniques, State Farm has announced to both current and potential customers that they may take part in a sweepstakes campaign that gives them the chance to attend a party aboard the Intrepid aircraft carrier museum. The insurer is using Pandora’s iPhone app to run targeted ads for the sweepstakes. Through this campaign, people can have a chance to win by tweeting State Farm. According to the State Farm digital media manager, Matt Johnson, one of the most rapidly growing areas of the insurer’s…
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