Navigating Through the 2023 Medicare Annual Enrollment Period: Valuable Tips for Independent Agents Starting shortly, hundreds of millions of dollars will be spent by insurers and major marketing organizations designed to generate Medicare AEP leads. AEP is the Annual Enrollment Period during which tens of millions of seniors with Medicare plans can freely switch coverage. The 2023 Medicare Annual Enrollment Period (AEP) begins October 15. Expect record-setting spending on cable television ads, online banners and click-through ads, as well as direct mail. Independent Medicare agents simply can’t compete with the amount…
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Overcoming Objections in Insurance Sales: The Art of Persuasion
In any sales process, objections are bound to come up. It’s important to be prepared to handle them in a way that doesn’t lose the deal. Let’s take a look at some of the most common insurance sales objections you might encounter and how to overcome them. 1. I don’t have the money. The most common objection is price. Potential clients may say that your product or service is too expensive or that they can get a similar product for less elsewhere. When this happens, it’s important to emphasize quality…
Read MoreLive Insurance News launches ‘Business Bits’ for insurance professionals seeking true success
The weekly emails and articles from our editor and team of writers will focus on sharpening your skills. Business Bits is headed to Live Insurance News, where we will start your Monday off bright to celebrate the workweek with exactly what you need to know to make it a success. These articles and emails will help you to sharpen your insurance business and sales techniques. These sales and business techniques are exactly the types of insurance professionals, agents, brokers, and agency owners need to get started or sharpen their skills…
Read MoreForecasts for the 2012 life insurance marketplace
Now that 2011 is coming to a close, life insurers are looking ahead to the new year to try to find out what they can expect from their near future. Though this process is a very cloudy one, as it is impossible to make precise forecasts about the way this market segment will perform, it is still important to try to get an image of what the future may hold. Among the more common predictions are the following: • A larger number of consumers will be starting to think about…
Read MoreSocial media plays may play a role in determining insurance rates in the future
Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…
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