Tag: insurance promotions

Insurance industry now equipped to deal with celebrities

S.Vagus
AIG Insurance Industry Marketing

Celebrity behavior could cause endorsement deals to collapse, but the insurance industry is prepared Celebrities can be a costly investment. The behavior of celebrities is often headline-worthy news, as these people can often be very eccentric and unbridled. This can cause trouble for brands that endorse these celebrities, however, and the behavior of celebrities can cause unexpected damage to a company that supports them. Such was the case with Michael Phelps, the most decorated Olympian of all time, when his antics caused his endorsement deals with several companies to collapse.…

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Insurance marketing steps for using big data

Julie Campbell
Insurance Marketing

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel overwhelmed. A recent survey has indicated that many insurance marketers are not managing their data for optimal growth potential. This isn’t just a problem that is exclusive to insurance industry. The Direct Marketing Association (DMA) and Neolane conducted a survey and…

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Celebrity insurance message about healthcare shared by Barbra Streisand

Julie Campbell
Barbra Streisand (1969 Hello Dolly!) Celebrity Insurance

The legendary performer hopes to help to provide Americans with more information about the Affordable Care Act. Although the President Barack Obama and the Democratic Party are not hurting for famous names to add to the celebrity insurance promotions that back their cause, Barbra Streisand is drawing a great deal of attention to the healthcare reforms and the associated requirements and benefits for the American public. Streisand is one of the Affordable Care Act’s most firm believers and most vocal crusaders. Now, the singer and actress is adding her name…

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