Top Social CRM social analytics and engagement app provider, Attensity, has announced its latest product, which consists of a solution for the insurance industry that broadens the flagship text analytics app by the company with new and unique topics, category sets, dashboards, and reports that are designed specifically for the needs of the insurance industry. This new solution has been created to allow insurance carriers and other businesses within that industry to perform a timely and accurate analysis of customer conversations over social media as well as other unstructured sources,…
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Social media plays may play a role in determining insurance rates in the future
Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…
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