insurance marketing strategy Archives

Local Search SEO for Agents Part 2: How to Get Started in Local Insurance News

February 17, 2020February 16, 2020 Julie Campbell

Launching and maintaining requires readily available and highly affordable online tools. As was discussed in Part 1 of this series, creating a local online news content can open you up to substantial new business opportunities. To get started, there are some tools and resources you will need. Fortunately, these are all easy to obtain, inexpensive and are not complicated. Once you’ve laid the groundwork, you’ll become a resource to current and prospective customers. To get started in local insurance news, there are a few things you will need and certain…

Local Search SEO for Agents Part 1: Why use local insurance news to increase your visibility?

February 10, 2020February 14, 2020 Julie Campbell

Local insurance news - Person using laptop

All too many agents are missing the opportunity from this straightforward online marketing technique. Local insurance news is a simple and highly affordable way to increase an agent’s visibility to consumers in their specific geographic locations. At the same time, if you are like most agents, the odds are that you’re not yet using it, or you’re not using it to its fullest capacity. It uses the potential of local search SEO to work with Google’s algorithms and boost exposure. Keeping a steady stream of local insurance news on your…

Insurance marketing campaign uses Metro’s “Dumb Ways to Die” characters

June 19, 2014June 19, 2014 Julie Campbell

Dumb ways to die empire life insurance marketing campaign

New ads are being produced for Empire Life using the viral characters that it has licensed. While initial reports that Empire Life, a Canadian insurer, had licensed the “Dumb Ways to Die” characters from Metro Trains in Australia, left people feeling rather confused, now that the company’s insurance marketing campaign has launched, its intentions have become considerably clearer. The original song and video quickly became a viral hit and managed to win awards along the way. In fact, it brought home five Grand Prix awards from the Cannes International Festival…

Insurance marketing steps for using big data

March 15, 2014March 8, 2014 Julie Campbell

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel overwhelmed. A recent survey has indicated that many insurance marketers are not managing their data for optimal growth potential. This isn’t just a problem that is exclusive to insurance industry. The Direct Marketing Association (DMA) and Neolane conducted a survey and…

Insurance industry social media engagement strategy performances ranked by Unmetric

February 1, 2013January 31, 2013 Julie Campbell

The benchmarking company has now released the results of its ranking in a new report. The social media benchmarking company, Unmetric, has just released its latest report which details the performance of companies in the insurance industry in terms of their achievements on social networks. The primary focus of this ranking was on Facebook, Twitter, and YouTube performance. The insurance industry report from Unmetric was called “Who’s Covered? Insurance Social Media Showdown” and it determined which insurers established the most meaningful Facebook, YouTube and Twitter presences through the assessment of…