Many are predicting that wearables could provide the industry with some considerable shakeups. Although the term wearable technology was virtually unrecognized in the mainstream public only a year or two ago, it has now reached the point that it is making regular insurance news headlines because it looks as though it will become popular enough to give the industry quite a shakeup. There are many different kinds of wearables – from smartwatches to smartglasses – that are becoming commonplace. Not too long ago, these devices were seen as something that…
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Apple and IBM launch an app that could help the insurance industry
New application could be a valuable tool for insurance companies that want to engage mobile consumers The insurance industry may benefit from better mobile apps that can engage consumers that are becoming more reliant on mobile technology. As such, IBM and Apple have partnered to introduce their new Retention application, which may be the first of many apps that begin to emerge in the insurance sector. The partnership is meant to leverage the strengths of both IBM and Apple, providing the industry with better mobile solutions to engage consumers. Retention…
Read MoreThe Insurance Industry and Technology
The insurance industry has long been wrestling with ways to engage and retain customers. Like any business, insurance companies have to evolve with changing times and the way that consumers interact with one another and how they choose to interact with companies. Technology has become one of the most powerful forces in the world and insurers are having trouble adapting to this fact. Throughout the insurance industry, companies are beginning to adopt new business strategies that are based on the use of new technology. Some of this technology has to…
Read MoreInsurance industry must take the digital age seriously
Report highlights the changing behavior of consumers around the world Improving digital engagement may be the key to success for the insurance industry, according to a new report from PwC. Consumers throughout the world are becoming more digitally oriented, relying on the online realm to conduct their daily lives. These people shop online, communicate with their loved ones online, and even work online, and if the insurance industry cannot cater to the changing needs of digital consumers, it may risk losing its ability to engage customers effectively. Consumers are favoring…
Read MoreTechnology Is Changing the Insurance Industry
Technology is beginning to play a major role in the lives of people everywhere. People are beginning to use mobile devices and traditional computers more frequently, and this is having an effect on their daily lives. Businesses are also beginning to become more reliant on various forms of technology, including those in the insurance industry. The advent of technology is having a major impact on the industry and how it operates in three ways. Accessible Information Technology is making information much more accessible than it has been in the past.…
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