Live Insurance News

The Insurance Industry and Technology

October 11, 2014October 10, 2014 Note From The Editor

The insurance industry has long been wrestling with ways to engage and retain customers. Like any business, insurance companies have to evolve with changing times and the way that consumers interact with one another and how they choose to interact with companies. Technology has become one of the most powerful forces in the world and insurers are having trouble adapting to this fact. Throughout the insurance industry, companies are beginning to adopt new business strategies that are based on the use of new technology. Some of this technology has to…

Insurance industry must take the digital age seriously

September 4, 2014September 2, 2014 Logan B.

Report highlights the changing behavior of consumers around the world Improving digital engagement may be the key to success for the insurance industry, according to a new report from PwC. Consumers throughout the world are becoming more digitally oriented, relying on the online realm to conduct their daily lives. These people shop online, communicate with their loved ones online, and even work online, and if the insurance industry cannot cater to the changing needs of digital consumers, it may risk losing its ability to engage customers effectively. Consumers are favoring…

Technology Is Changing the Insurance Industry

August 30, 2014August 29, 2014 Note From The Editor

Technology is beginning to play a major role in the lives of people everywhere. People are beginning to use mobile devices and traditional computers more frequently, and this is having an effect on their daily lives. Businesses are also beginning to become more reliant on various forms of technology, including those in the insurance industry. The advent of technology is having a major impact on the industry and how it operates in three ways. Accessible Information Technology is making information much more accessible than it has been in the past.…

Technology is becoming a priority for the insurance industry

August 1, 2014July 31, 2014 Marc

Survey highlights the growing interest insurers are showing in technology Technology may soon be receiving more attention from the insurance industry. A new survey conducted by Xchanging shows that the industry is beginning to better understand the importance of technology and how it can be used to connect with and serve consumers. The insurance industry is notoriously slow in embracing new technology, opting to hold to traditional engagement methods that have been in used for decades. As technology begins to play a more important role in the daily lives of…

The Insurance Industry and the Challenge of New Media

May 31, 2014May 30, 2014 Note From The Editor

Insurers are finding it tricky to provide effective policies to the new media space The world of media is changing quite quickly. So called new media, which refers to on-demand content that is available at any time and on any digital service, is becoming the de facto form of entertainment for many people, especially those in younger generations. New media is quite different than traditional media, especially when it comes to matters concerning the distribution and protection of content. New media represents a certain challenge for the insurance industry that…

Insurance industry is being pushed to use the cloud

May 5, 2014May 3, 2014 G. Turner

mobile cloud insurance technology industry

The rapid evolution of technology is pressuring insurers to consider new forms of data storage. Many businesses, including those within the insurance industry, are now finding themselves in a position in which they are being required to make important decisions regarding their current data storage processes, and those that would allow them to remain compliant, requiring them to use the cloud. This is proving to be a challenging and potentially costly switch, and many companies have been resisting. The insurance industry is well aware of the potential benefits of moving…

Insurance industry is using social media but needs to learn the ropes

July 15, 2013July 13, 2013 G. Turner

Social Media Marketing for Insurance Industry

Though the methods are being used by insurers, they still have yet to do it properly to generate results. The insurance industry has shown that it is getting on board with the use of the latest online techniques for marketing, including social media, but until now, it hasn’t been using it properly. Insurers are now taking the time to try to get it right when they are attempting to communicate with consumers. The Insurance Information Institute (I.I.I.) president, Robert Hartwig, explained that social media is an important way for the…