Tag: insurance industry social media

Insurance industry social media can define an agent’s success

H. Cutner
Insurance industry social media

A massive generation of consumers depends on social and mobile but many agents and brokers aren’t keeping up. From the point of view of the Millennial generation, insurance industry social media is, for the most part, lacking. Sure, the large insurers all have their own Facebook page and Twitter accounts, but many agents and brokers don’t. Failing to provide even the most basic experience on social platforms can be a critical mistake. The main problem with insurance industry social media is that the presence simply isn’t there when it should…

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Insurance industry is using social media but needs to learn the ropes

G. Turner
Social Media Marketing for Insurance Industry

Though the methods are being used by insurers, they still have yet to do it properly to generate results. The insurance industry has shown that it is getting on board with the use of the latest online techniques for marketing, including social media, but until now, it hasn’t been using it properly. Insurers are now taking the time to try to get it right when they are attempting to communicate with consumers. The Insurance Information Institute (I.I.I.) president, Robert Hartwig, explained that social media is an important way for the…

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