While Boomers, Millennials and Gen Z are regularly in the spotlight, this group is often overlooked. The Silent Generation is a term referring to people who were born between the years 1925 and 1945. Though they’re not in the spotlight as often as other age groups, they have defined needs and preferences in how they are served by the insurance industry. As popular as technology is, this group is less inclined to use it to obtain the services they require. The Silent Generation is among the least inclined to use…
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Research reveals ratings for insurance company customer satisfaction
The results of a new national study by Insure.com has revealed how satisfied customers feel with the coverage and service they are receiving from some of the largest home, health, auto, and life insurers in the country. The company simultaneously released a new tool called Best Insurance Companies, which gives consumers the ability to compare their own insurer with the satisfaction levels achieved by other major insurance companies. Consumers can discover the satisfaction ratings in five different categories: • Value for cost of premiums • Customer service • Percentage of…
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