Tag: insurance consumers

Siegel+Gale releases new insurance industry survey

Nordstrom
Insurance industry is confusing for consumers

Complexity of insurance industry noted in new Siegel+Gale survey Insurance can be a complicated matter. While many insurers offer coverage that is somewhat straightforward in concept, the language used in policies can be profoundly confusing, even for those well versed in insurance legalese. Insurance policies are often worded in a particular manner so as to limit legal liability. While this protects the insurance industry from rampant and excessive lawsuits, it also ensures that many policies can only be deciphered by a lawyer. This is a real problem for consumers, according to…

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Insurers need improved hybrid digital media approach to draw consumers

Mobile Commerce Trends in Insurance

The behaviors and expectations of consumers shopping for insurance have changed over the last few short years, and in order to appeal to them these days, insurers will need to use a high-performance digital environment to provide an experience that brings agent interaction together with online insurance technology research capabilities. An ever increasing number of insurance companies are now discovering that the internet is the place where the majority of customer relationships begin. Customers are using digital media – such as the internet, blogs, social networking, and video – on…

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