Net Promoter software company, Satmetrix, which is the customer experience program marketplace leader, has released its 2012 Net Promoter Industry Benchmarks for 22 different industries, including the insurance sector. As a whole, the study was broader than it has been in previous years, involving the participation of over 30,000 American consumers who provided their rating feedback about over 200 brands across the various industries. The benchmarks that it creates are based upon the survey responses from consumers across the United States who rated their various experiences with the top brands…
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Study shows online purchases of life insurance on the rise
The results of a study performed by the LIFE Foundation and LIMRA have indicated that Americans – particularly those in younger age groups – would rather make their life insurance purchases online, through the mail, or by phone. Though the majority – 64 percent – of consumers continue to make their life insurance purchases from an insurance agent, that number is rapidly decreasing when compared to the 1996 statistics. In that year, 80 percent of people were buying their insurance in person. According to president and CEO Marvin H. Feldman,…
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