Key Lime Interactive study names State Farm as insurer with best mobile site

A study performed by Key Lime Interactive (KLI), an independent business with a specialty in user experience and testing, has named State farm as the top auto insurance provider in terms of its mobile customer experience. The research team at KLI collected consumer feedback regarding the types of elements they want to see in a mobile app and which ones they feel are the most important. The respondents indicated that they wanted to be able to see detailed information about their policies, pay a bill, and enter information relating to…

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State Farm holds massive virtual ca...
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