Insurance marketing warning issued by state of Iowa

Insurance News about Marketing

An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the residents of the state, cautioning them that certain insurance marketing and ads for annuities may have potentially deceptive messages. The agency has been watching a growing number of marketers that work with the industry using misleading ads. The insurance marketing strategies used by those firms are becoming misleading on an increasing basis, said the agency in a bulletin, in the attempt to try to boost…

Read More

Insurance marketing display ads are more effective than television

Insurance News about Marketing

A recent report has shown that they are nine times more effective in terms of brand awareness. As insurance marketing techniques are being considered, a recent discovery made by Rocket Fuel might help insurers to make the most effective choices for their needs when their goals are to boost their brand awareness. The research determined that display advertising is nine times more successful than television. Within the research, Rocket Fuel found that digital display advertising for insurance marketing is much better at forming immediate brand awareness for life and auto…

Read More

Tasteless insurance marketing ad uses MH17 crash to sell life policies

Life Insurance campaign

An Australian firm has now apologized for its advertising tactic after heavy criticisms. After receiving heavy criticism from Australians and people from other countries around the world, a life insurer has now apologized for having run an insurance marketing ad that described the tragedy of the MH17 crash as “a sign to consider life insurance”. That said, the company has blamed the actions of an overseas marketer for the creation of the advertisement. The Malaysian Airlines MH17 crash has been a terrible tragedy unto itself while also following quite closely…

Read More

Insurance marketing spending war is easing

Insurance News about Marketing

The battle between Allstate and Geico over ads now appears to be cooling down. There has been an insurance marketing war going on between Allstate and Geico in terms of spending on ads, but now after two years of increases that have been in the double digits, it is now being reported that the later of those insurers had boosted its ad spend by only 5 percent in 2013, to reach $1.75 billion. At the same time, Allstate Corp. is also slowing its rate of spending on the ads that…

Read More

Insurance marketing steps for using big data

Insurance Marketing

Though data analysis and targeting customers isn’t anything new, it does have requirements to make it work. As useful as big data may be for marketing your insurance business, actually using it to its best advantage can feel like quite the mystery and many agents and agencies can feel overwhelmed. A recent survey has indicated that many insurance marketers are not managing their data for optimal growth potential. This isn’t just a problem that is exclusive to insurance industry. The Direct Marketing Association (DMA) and Neolane conducted a survey and…

Read More