American Family Insurance unveils new mobile marketing strategy

Mobile ad network, Mojiva, which has a specialty in cross-platform, “big idea” mobile commerce marketing strategy development and creation, has announced that it will be forming an mobile ad campaign with multiple executions for American Family Insurance. This campaign is to be created with engagement as its primary focus, and will help to build awareness among consumers who use mobile devices. The insurer will be using this strategy to help spread the word about its life, homeowners, auto, health, farm/ranch, and business insurance products which are currently available in 19…

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State Farm uses mobile and social marketing for sweepstakes promotion

By way of mobile and social marketing techniques, State Farm has announced to both current and potential customers that they may take part in a sweepstakes campaign that gives them the chance to attend a party aboard the Intrepid aircraft carrier museum. The insurer is using Pandora’s iPhone app to run targeted ads for the sweepstakes. Through this campaign, people can have a chance to win by tweeting State Farm. According to the State Farm digital media manager, Matt Johnson, one of the most rapidly growing areas of the insurer’s…

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