Health insurance exchanges too popular for their own good

health insurance marketing young woman

The marketplace websites were not expected to be used as heavily as they have been from the start, causing a rocky beginning. Following extensive surveys and studies that indicated that the majority of Americans hadn’t even heard of the health insurance exchanges, it wasn’t entirely expected that they would arrive by the millions on these various state marketplace websites to enroll and shop for the coverage that they will require in order to comply with the Patient Protection and Affordable Care Act. Though these millions of people are keen to…

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